Bringing the taproom to life
As part of the creative team supporting Watchtower’s launch, I contributed graphics and social media content for the December 2025 grand opening. I also assisted with taproom setup and helped paint a large branded wall mural, which became a recognizable backdrop for events, photography, and ongoing content.
Contributions
Grand-opening graphics, Social media content, Mural painting support, Taproom setup assistance
A flexible Visual System
Working within Watchtower’s established identity, I created a flexible social media system that could shift between events, product promotions, weekly schedules, and community-focused content while remaining recognizable and consistent.
Established Palette
Typography
Gotham Ultra
Established brand typeface
Design Approach
Bold typographic hierarchy, Consistent brand palette, Photography-led promotions, Flexible event templates
Selected Social Media - 2026
Beyond Social Media
From informational graphics to apparel and vinyl, I extended Watchtower’s established identity into practical physical applications. I also prepared production files, fabricated signage, installed window vinyl, and photographed the finished work.
Taproom Parking Map
Vector Illustration & Informational Design
St. Patrick's Dat T-Shirt
Apparel design, production artwork & photography
Production & Physical Applications
Apparel, branded koozie, and window vinyl • Production setup, Cricut fabrication, installation & photography
